Saudi Arabia's e-commerce sales surged 44.64% year-on-year in January, reaching SR20.87 billion ($5.56 billion), driven by increased consumer spending and the adoption of contactless payment technologies. Transaction volumes rose 33.65% to 111.42 million, reflecting a shift towards digital payments, particularly through Mada cards. Physical retail sales also grew, with a notable increase in spending on jewelry and clothing, as consumers capitalized on year-end bonuses and promotions.